The briefing: Corporate identity design for pet food production company

The design: Aellis is the first Greek company to create quality pet food using only fresh ingredients, oven baked and carefully preserved in separate packs. The Unique Selling Point of the brand would be the oven, so we managed to design a packaging and a graphic identity that would serve this very purpose. Furthermore, we wanted to build a new quality base and trust in the brand communication with the clients and the suppliers of the company. Essential tools to achieve this aim, were our visual and marketing communication proposal.